The Impact of Media Advertising in the Case of Body Shop Plc Free Essay Example, 3000 words

Therefore in its simple sense, the word advertising means capturing the attention to something or telling or advising somebody of something. (Dyer, 1995 p. Thus the advertising can be seen as a medium for communicating or providing knowledge to the customers from the recognized authority or person. When something has been perceived, then it has been noted and the message is recorded. In the words of psychologist, W. Ittelson and F. Kilpatrick, perception can t be definite, of what is . Rather what we perceive is created by ourselves, which is mostly based on past experiences (Bogart, 1995). Also, people s perceptions of a brand are governed by some factors which are personal and public (Fletcher, 1999 p. It is one of the important challenges for an advertiser trying to reach the customers, either by any form of mass communication like a newspaper, or television and so that they could notice it. Even sometimes the consumer misses out some messages directed to them. So the main thin g is to give them exposure. (Wells, Burnett and Moriarty1992, p. For example, if all the ads are in colors then black and white will be noticed. We will write a custom essay sample on The Impact of Media Advertising in the Case of Body Shop Plc or any topic specifically for you Only $17.96 $11.86/page